Offer optimization & growth systems
Send me your funnel.I'll find one leakand rebuild it.
For service businesses, coaches, and boutique agencies. Send me what you're running. I'll find one meaningful leak and show you how I'd fix it.
Free audit. No obligation.
The diagnostic journey
Every connection counts.What are you selling, to whom, and why?
Does the promise match the audience?
Does the landing page deliver on the promise?
Does the path lead to a clear next step?
Is the right audience seeing the right message?
Does the fix actually move the needle?
Your funnel is leaking.
Here's where it hurts.
You're spending money on traffic, but the results aren't matching the effort. Here are the most common places we see the leak.
From noise to signal – clarity in your offer
Finding the leak – where visitors drop off
Turning data into revenue – scaling what works
Three systems.
One partner.
Offer first. Funnel second. Traffic third. Each layer has one job and one measurable objective.
Your offer should make the problem, the outcome, and the next step clear at a glance.
- Headline & Sub-headline
- Value Proposition & Mechanism
- Pricing Structure & Positioning
- Guarantee & Risk Reversal
Your offer needs a delivery system that carries the full sales message from first click to decision.
- Conversion Landing Pages
- Email Sequences That Nurture & Close
- Graphics That Support The Message
Traffic fuels the system after the engine is ready to convert it.
- Meta Ads. Facebook & Instagram
- Google Ads. Search & Display
- Targeting Based on Buyer Data
- Creative Testing
See how I find the leak.
How I'd find the weak point in each funnel, what I'd change, and how I'd test the fix.
How I'd Fix a Coach's Funnel
A leadership coach with a strong personal brand runs Meta ads to a landing page offering a "Free Discovery Call." The ads get clicks, but the booking rate is low. The landing page has a professional photo, a headline about "unlocking potential," and a long paragraph about the coach's credentials.
- The headline describes the coach, not the client's problem.
- The "Free Discovery Call" offer feels vague – the visitor doesn't know what will happen on the call.
- The call-to-action is buried below a wall of text.
- The page is focused on "who I am" instead of "what you get."
- Rewrite the headline – name the specific problem the client solves (e.g., "Stop second-guessing your leadership decisions").
- Replace the offer – "Free Discovery Call" → "30-Minute Leadership Audit" – a tangible, outcome-focused offer.
- Move the photo down – put a clear, benefit-focused paragraph above the fold.
- Add bullet points – "In this 30-minute session, we'll identify your leadership blindspots and map out a 90-day plan."
- Add a booking widget – low-friction, directly on the page.
A/B test headline variation A vs. B. Test the "Leadership Audit" offer against the "Discovery Call" offer. Measure booking rate and show-up rate.
How I'd Fix an Agency's Funnel
A small digital agency runs Google Ads to a "Services" page. The page lists everything they do – web design, SEO, content, branding, and social media – in one long block. Visitors land, scan, and leave. Leads are rare.
- The page has no clear entry point – it tries to sell everything to everyone.
- There's no "hook" – no reason for a visitor to say "this is for me."
- The call-to-action ("Contact Us") is generic and offers no incentive.
- Replace the single page – dedicated landing page for each service, or one page with a clear "pick your path" entry.
- Create a lead magnet – "Free 30-Minute Audit for Service Businesses" – tangible and low-friction.
- Rewrite the headline – name a specific audience pain point (e.g., "Stop getting lost in the noise – get seen by the right people").
- Add social proof – real logos, even if small, to build trust.
- Change the CTA – "Contact Us" → "Book Your Free Audit" linked to a calendar.
Audit landing page vs. services page. Measure conversion rate (lead submissions) and cost per lead. Test different lead magnet offers (audit vs. consultation vs. checklist).
How I'd Fix a Service Business Funnel
A local home renovation company runs Facebook ads to a "Contact Us" page. The page has a phone number, an email form, and a list of services (kitchens, bathrooms, extensions). The lead volume is low and inconsistent.
- The page treats every visitor the same – no distinction between "browsers" and "ready-to-buy."
- The offer ("Get a Quote") is generic – no reason to take action today.
- No trust-building content – testimonials, before/after photos, or case studies are missing.
- Add a value proposition – "We've renovated 100+ homes – see what it could look like for yours."
- Replace the offer – "Get a Quote" → "Book a Free Consultation – We'll walk your project with you."
- Add visual proof – simple portfolio with before/after images to build credibility.
- Create service pages – separate page for each major service (kitchens, bathrooms, extensions) with targeted messaging.
- Add a "How It Works" section – Free consultation → Design → Quote → Build.
Test the "Book a Consultation" landing page against the existing "Contact Us" page. Measure consultation bookings and lead quality (number of actual project enquiries vs. general enquiries).
Choose how we work together.
All plans include a free funnel audit. Upgrade as you grow.
Fix Sprint
For businesses ready to fix one critical leak.
- Complete funnel audit
- One conversion leak identified
- Full rebuild of the weak point
- Clear explanation & reasoning
- Implementation on your site
- No ongoing commitment
Growth Partner
For businesses that want ongoing optimization.
- Everything in Fix Sprint
- Monthly offer optimization
- Unlimited design & copy requests
- 2 landing pages or funnels per month
- Weekly strategy calls
- Monthly growth reporting
- Quarterly offer overhaul
- Priority support
Hypergrowth
For high-growth businesses ready to scale fast.
- Everything in Growth Partner
- Zero upfront cost
- Full strategic partnership
- Dedicated growth architect
- Offer testing lab
- Revenue-share alignment
- 6-month transition option
- We win when you win
Not sure which plan is right for you? Start with the free audit. If I can't identify at least one meaningful leak, I'll tell you honestly and point you in the right direction. No obligation. No sales pressure.
A few things you
might be wondering.
I'll review your entire funnel – the ad, the landing page, the offer, the follow-up sequence, and the conversion path. I'm looking for the one leak that's costing you the most conversions. I'll pinpoint it, rebuild it, and show you exactly why it works.
You'll receive a clear breakdown of the leak I found, the specific change I made, and the reasoning behind it. You'll see the thinking before you commit. If you like what you see, we can discuss taking it further.
No. The audit is exactly what it says – a free, no-obligation review of your funnel. I'll send you the fix. If you want to work together after that, great. If not, you keep the fix and we part ways with no hard feelings.
Not necessarily. If you're sending traffic to an offer – through ads, organic content, email, or referrals – we can find the leak. The principles are the same: clarity, value, and a clear path to action.
You decide. If you want to implement the fix yourself, it's yours. If you want me to handle the implementation and continue optimizing, we can discuss a retainer. No pressure either way.
Absolutely. The fix is yours to keep. I believe the value of the audit speaks for itself. If you find it useful and want more, we can talk. If not, you walk away with a better funnel.
Service businesses, coaches, consultants, and boutique agencies that are already sending traffic to an offer but aren't seeing the conversions they expect. If you have a funnel, I can diagnose it.
Free Offer Audit
Find The Leak Before You Buy More Traffic.
Send Me Your Funnel
Send me what you're currently running. I'll find one meaningful leak and show you how I'd fix it. No obligation. No sales call. No charge. Just clear, honest feedback on what I'd change.